Report: Razor-Maker Repents, Refocuses, by Bill Bumpas

A pro-family group is claiming victory as it appears that Gillette will be moving away from airing controversial commercials that focus on social issues instead of on shaving cream.

Gillette, owned by Procter & Gamble, had been airing a commercial featuring “toxic masculinity” as well as an ad that showed a father helping his daughter – who was trying to transition to a boy – to shave (pictured). After a public backlash and a financial downturn, the company has changed its tune, according to Monica Cole, director of OneMillionMoms.

Cole

“Proctor & Gamble has decided instead of focusing [its] advertising on social issues, they are going to focus on local heroes – for example, firefighters, first responders,” she describes. “So that is a relief for conservative parents, and OneMillionMoms is thrilled that hopefully going forward their commercials will be family-friendly and neutral, which is all we ask.” ….