Bud Light Sales Continue to Plummet Weeks After Mulvaney Disaster, by Brittany M. Hughes

The bad news just keeps on coming for Bud Light.

It’s been a little more than a week after the beer company canned both its VP of marketing and her boss after an ill-conceived stint to appeal to the masses by hiring a trans TikToker as a spokesperson landed the brand in hot water with its largely male consumer base. And it looks like a milquetoast statement by the company and hastily-flung Americana ad haven’t been enough to turn things around.

In the week ending April 22, Bud Light sales are down more than 21% across the country, signaling a major blow to a beer brand whose base audience is rooted in blue-collar men. Meanwhile, beer volumes – meaning the actual amount of product sold – fell 26%. …

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