Bud Light Sales Continue to Plummet Weeks After Mulvaney Disaster, by Brittany M. Hughes

Culture of Fragility, by Simone M. Sepe
May 3, 2023
The Ruth Institute: Pride: The Root of Sexual Abuse
May 3, 2023

By Brittany M. Hughes, CNSNews, May 2, 2023

The bad news just keeps on coming for Bud Light.

It’s been a little more than a week after the beer company canned both its VP of marketing and her boss after an ill-conceived stint to appeal to the masses by hiring a trans TikToker as a spokesperson landed the brand in hot water with its largely male consumer base. And it looks like a milquetoast statement by the company and hastily-flung Americana ad haven’t been enough to turn things around.

In the week ending April 22, Bud Light sales are down more than 21% across the country, signaling a major blow to a beer brand whose base audience is rooted in blue-collar men. Meanwhile, beer volumes – meaning the actual amount of product sold – fell 26%. …

Continue reading >>>>