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Saying “Yes” to the Latent, Lenten Power of “No”, by Ronald L. Jelinek, Ph.D. – Brown Pelican Society of Lousiana

Saying “Yes” to the Latent, Lenten Power of “No”, by Ronald L. Jelinek, Ph.D.

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Image: Moon. Unsplash.com

By Ronald L. Jelinek, Ph.D., Catholic World Report, April 8, 2025

Ronald L. Jelinek, Ph.D., is a Professor of Marketing at Providence College. The opinions expressed here are his own.

While the dominant culture likes us to live on its terms, we deserve to live on better terms—to live the way God intended us to live, as demonstrated and exemplified in the perfect sacrifice of Jesus Christ.

During the past couple of weeks, I’ve been offering “Lenten Lessons for Sales Professionals.” My goal is to get business-to-business salespeople, particularly those who are Catholic, to consider the ways Lent might invite them to make good changes to their professional and personal lives.

My first lesson invited them to retreat “to the desert” and prudentially conduct a self-audit. In other words, to take a good, long, perhaps uncomfortable look at their imperfections and own them. Not to wallow in them, but to encourage them to consider how much better things might be if they chose to live differently. …

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