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Target Changes Aim: From Rainbow To Red, White and Blue, by Aliyah Cohen – Brown Pelican Society of Lousiana

Target Changes Aim: From Rainbow To Red, White and Blue, by Aliyah Cohen

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"a wave of red, white, and blue. Flags. Fireworks.", Image by Grok (AI)

By Aliyah Cohen, MRC TV, June 3, 2025

In years past, as the clock struck midnight on June 1st, companies across the country changed their logos to rainbow, and businesses pretended to be activists instead of, you know,  a business.

But 2025 is looking very different.

Walk into Target this June, and instead of LGBTQ baby clothes or “tuck-friendly” swimsuits for minors, you’re hit with a wave of red, white, and blue. Flags. Fireworks. Father’s Day. The 4th of July — a whole month early.

The historic backlash on Target’s 2023 Pride Month merchandise collection was no joke. According to Fox Business, the company lost over $9 billion in market value and saw its first sales decline in six years.

Target lost billions for going woke, and they finally realized that Americans weren’t buying it — literally. Their sales dropped, and their stock tanked. And now, they’re hoping we forget about it all if they slap some patriotic gear on the shelves.  ….