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The Influencer Illusion: Reclaiming Relationship in a Culture of Curated Connection, by Greg Schlueter – Brown Pelican Society of Lousiana

The Influencer Illusion: Reclaiming Relationship in a Culture of Curated Connection, by Greg Schlueter

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Steve Gale. Unsplash. iPhone selfie.

By Greg Schlueter, Crisis Magazine, July 1, 2025

Greg Schlueter is an author, speaker, and movement leader passionate about restoring faith, family, and culture. In addition to directing communication and marketing for the Institute of American Constitutional Thought and Leadership, he leads Image Trinity, a dynamic marriage and family movement, and offers thought-provoking commentary on his blog, GregorianRant.us.  …

 

Influencer culture has captured the hearts and minds of our youth—and if we are not watchful, it could capture their souls as well.

It began, as it often does, with a teacher’s question.

“What do you want to be when you grow up?”

The responses, once peppered with dreams of firefighting, flying, and healing, have given way to a new, disconcerting consensus. The overwhelming answer: “A Social Media Influencer.”

To a sixth-grader’s mind, it’s the ultimate hack: attention without proximity, fame without friction, applause without accountability. Be the star. Get paid. Stay online. …

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