The Marketing Crisis of NFP

A few weeks ago, at a bachelorette party of all places, I was asked about NFP (Natural Family Planning).\

Certainly not expecting the question in that element, and being a “halfway” user of NFP (charting generally, but not using contraceptives in any way), my answer was short and to the point: Yes (because explaining what we do was going to be far too complicated and we’re eventually going to be “real” NFP users), that it was a sacrifice but totally worth it, and that I did not regret NOT being on birth control at all. Thankfully, the questioner accepted it, seemed interested in looking into it, and then blessedly changed the conversation.

So basically, my marketing of NFP was marginally successful, given the circumstances.

This year for NFP Awareness week, I’ve seen a lot of discussions about its misconceptions and the way it’s advertised to couples. I think that’s really helpful, but there’s also a lot of work to be done still in how we advertise this fertility awareness method. ….

Read more at  https://www.gloriammarketing.com