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By Beth Baumann, Townhall, June 20, 2020
Earlier this week Quaker Oats, the parent company of Aunt Jemima, the iconic pancake brand, announced their intentions to rebrand. According to the company, “the brand has not progressed enough” to reflect their corporate values.
“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” Kristin Kroepfl, Vice President and Chief Marketing Officer of Quaker Foods North America, said in a statement. “We recognize Aunt Jemima’s origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”
But what most people don’t know is that “Aunt Jemima” is based on a real woman. Nancy Green was hired in 1893 to service pancakes at Chicago’s World’s Fair. Green wore an apron and headscarf while serving pancakes, which she did until her death in 1923. …