Woke Capitalism: Big Business Pushing Social Justice Issues, by Rachel Alexander

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By Rachel Alexander, The Stream, June 12, 2019

Rachel AlexanderSome of the top brands are now pushing social justice themes as part of their products and advertising. Not content with selling their products to a wide variety of people, big businesses now try to sell something else: Social justice. They want you to get woke when you pull out your wallet.

The businesses apparently don’t care about upsetting a large portion of their customers.

Budweiser’s LGBT Beer Cups

Budweiser UK tweeted images of beer cups in colors representing the different identities in the LGBT movement. The company is sponsoring the Pride festival this month in London. Categories for the cups include genderfluid, non-binary, asexual, intersex, pan, bi and transgender.


Budweiser UK – @BudweiserUK – Magenta is for same-gender attraction, blue is for attraction to genders other than your own, and lavender (a mix of the two) represents attraction to your own and other genders, though some interpret it differently. pic.twitter.com/BRWeTo2C5j……………………

Read entire article: stream.org/woke-capitalism-big-business-pushing-social-justice-issues/