Bernardine used devotion to the Holy Name of Jesus as a way of overcoming bitter and often bloody class struggles and family rivalries or vendettas in Italian city-states. The devotion grew, partly because of Franciscan and Dominican preachers. It spread even more widely after the Jesuits began promoting it in the 16th century.
In 1530, Pope Clement V approved an Office of the Holy Name for the Franciscans. In 1721, Pope Innocent XIII extended this feast to the entire Church.
Jesus died and rose for the sake of all people. No one can trademark or copyright Jesus’ name. Jesus is the Son of God and son of Mary. Everything that exists was created in and through the Son of God (see Colossians 1:15-20). The name of Jesus is debased if any Christian uses it as justification for berating non-Christians. Jesus reminds us that because we are all related to him we are, therefore, all related to one another.