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Disney’s approval rating is dropping like a sinking stone. Media strategist Giancarlo Sopo wrote: “Yikes. I’ve polled Disney and cannot emphasize enough how abysmal these numbers are for them. Disney’s name ID is 100%. Their fav/unfav rating was 77-21 (+56) last year. Their pos-neg rating is now 33-30 (or +3). Entertainment brand ratings shouldn’t be on par w/ politicians.” In other words, for a company that everyone knows to drop from a 77% approval rating to 33% is a disaster. …
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