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Bible Boom: Why Are People Buying So Many Bibles? by Jonah McKeown – Brown Pelican Society of Lousiana

Bible Boom: Why Are People Buying So Many Bibles? by Jonah McKeown

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The Holy Bible

By Jonah McKeown, CNA Staff, Dec. 5, 2024

Jonah McKeown is a staff writer and podcast producer for Catholic News Agency. He holds a Master’s Degree from the University of Missouri School of Journalism and has worked as a writer, as a producer for public radio, and as a videographer. He is based in St. Louis.

Jonah McKeownCNA Staff, Dec 5, 2024 / 08:00 am – Is the Bible — already the most widely printed book of all time — having a moment?

As recently reported by the Wall Street Journal, Bible sales — across a variety of editions — rose 22% in the U.S. through the end of October 2024 compared with the same period last year, according to book tracker Circana BookScan. This is despite nearly a third of U.S. adults identifying as religiously unaffiliated.

In contrast, print book sales overall rose just 1% during the same period.

Experts cited by the WSJ attributed the rise in Bible sales to readers seeking solace and meaning amid growing anxiety and uncertainty in the culture; the emergence of new Bible versions and formats catering to diverse preferences; and strategic marketing campaigns to reach new audiences, such as young people wanting to make their faith their own by buying their own Bible. …

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