NFL Faces Backlash Over Ad Parodying Baptism
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By Mary Rose, Catholic Vote, December 9, 2025
A new NFL promotional spot titled “Baby Mafia || You Better Believe It” turned the sacrament of Baptism into a punchline, Catholic commentator Tom Nash argues in a recent Catholic Answers article.
Since the early 2010s, tailgating Buffalo Bills fans have a tradition of diving onto folding tables in exuberant displays of team loyalty. That same tradition now anchors a new parody “baptism,” with the Bills Mafia, the team’s fanbase, adapting it into a baby-safe initiation ritual.
In the 15-second commercial, parents place infants on small, breakable cardboard tables — miniature versions of the ones adults dive through — while a costumed “celebrant” recites a mock baptismal formula just before the cardboard folds beneath the child. …
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