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women.jpg. Joel Muniz. Unsplash.

By Adam Schaeffer, The Federalist, March 26, 2024

Adam B. Schaeffer, Ph.D., is founder and CSO of Evolving Strategies LLC and ES Partners LLC.

If Republicans want to win elections, they need to find messages that work and the right voters to target.

Republicans have a serious problem in 2024: unmarried women. Republicans also have a major opportunity: unmarried women.

Unmarried women are one of the most Democratic-voting demographics in U.S. politics, voting more than two-to-one for Democratic House candidates (68–31 percent) in 2022. A majority of married men, unmarried men, and married women, in contrast, voted Republican.

But when a party loses a large percentage of a demographic group, there is potential for large gains. That is particularly true when that chunk of voters is heavily courted by one party and largely ignored by the other. Fox News host Jesse Watters might be right that “single women … have been captured by Democrats,” but Republicans don’t “need these ladies to get married” as Watters suggests. They just need to talk to them. …

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