A Grocery Chain Brings Back Human Social Interaction, by John Horvat II

Shoppers have long been told of the advantages of self-checkout. It is supposed to help them avoid lines and make purchasing faster and more convenient. For decades, retailers have installed scanning machines everywhere to get everyone on board with automation.

Now, retailers are feeling the backlash of consumers who have had enough of serving themselves. They want human social interaction back.

Self-scanning groceries is an expression of radical individualism. It makes consumers more autonomous since the technology allows them to minimize contact with other humans. The customer is in total control of the buying process. ….

Continue reading >>>>>>>>>>>>