The blueprint reflects George Orwell’s key insight in his 1946 essay “Politics and the English Language”: propaganda depends upon abstraction. Abstract words are used “to name things without calling up mental pictures of them.” Thus, for example, “[d]efenceless villages are bombarded from the air, the inhabitants driven out into the countryside, the cattle machine-gunned, the huts set on fire with incendiary bullets: this is called pacification.” ….

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