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The science of compliance

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TRANSCRIPT

An entire new sphere of research is developing strategies to persuade vaccine-hesitant individuals to get the jab — you could call it “the science of compliance.”

Church Militant’s Martina Moyski explains this developing field devoted to swaying people’s private medical decisions.

Last month, researchers at Yale published a study focused on how to manufacture universal consent for taking the so-called vaccine. The researchers studied how best to push the message that widespread vaccination remains the best option for controlling the spread of COVID-19 and ending the pandemic.

Saad Omer, Yale researcher and WHO official: “The end game of this pandemic is a safe and efficacious vaccine that a high number of people take.” …

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