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By Chris Woodward, OneNewsNow, October 23, 2019
As part of an effort to say “we’re all in this together,” Kellogg’s has combined several of its cereals into one package to support an LGBTQ “anti-bullying” campaign.
In support of last year’s “Spirit Day” – described by the Gay & Lesbian Alliance Against Defamation (GLAAD) as “the most visible anti-LGBTQ bullying campaign and united show of support for LGBTQ youth” – Kellogg Company launched the special edition “All Together” Cereal. The variety pack includes Frosted Mini Wheats, Froot Loops, Frosted Flakes, Raisin Bran, Rice Krispies, and Kellogg’s Corn Flakes, packaged in a purple box (the designated color for Spirit Day).
The back of the cereal box reads:
“All Together Cereal is a symbol of belonging no matter how you look, where you’re from or who you love. We believe that all young people, and those young at heart, deserve an environment where they can grow up to be their best selves. That’s why we’ve joined forces with GLAAD by going purple on Spirit Day [Oct. 18, 2018] to stand up against bullying in all forms, and to support a more accepting world for LGBTQ youth.”
“We all belong together,” Kellogg’s said in a statement. “So, for the first time in history, our famous mascots and cereals are offered exclusively together in the same box for All Together Cereal.” Kellogg’s and GLAAD collaborated on the product’s release to “support inclusion and to stand up against bullying.” ….