By Msgr. Charles Pope - When I was a good bit younger, in college actually, I had to take a few economics and marketing courses. At that time I thought to myself, “God has a bad marketing department…”… But of course God isn’t selling products; He’s raising children. He’s healing hearts, and heart surgery involves pain and often lengthy procedures. Many purifications, mortifications, and changes are going to be necessary if we want to attain holiness and Heaven.